THE FOUNDING VISION
At our core, we are retailers. QED Eyewear was born out of our proudly independent family practice, Harry Toulch Optométristes, which has served the Montreal community since 1958. With three generations of optometrists, QED carries forward a legacy of clinical expertise and trust. This is eyewear created by optical retailers for optical retailers, blending many decades of real world experience with a relentless drive to push the boundaries of rimless design.
Our mission was to revolutionize the rimless category with the simplest, most optician-friendly mounting system ever. With over two decades of experience in luxury eyewear design, optical engineering, and patented technologies, the team aims to bring to market a next-generation suite of innovative rimless products based around the patented QED mounting system.
THE TEAM BEHIND THE INNOVATION
Michael Toulch – Founder & Inventor
Founder of QED and the visionary behind its patented rimless mounting system, Michael leads product design and development. With over four decades in the optical industry, he has dedicated his career to improving rimless eyewear through innovation and precision engineering. His inventive spirit and deep understanding of design laid the foundation for QED’s breakthrough technology.
Guy Vadish – Co-Founder, Director of Commercialization
A seasoned industry leader with decades of experience in product development and distribution, Guy directs QED’s commercialization efforts. His strategic vision drives market expansion and partnerships worldwide, ensuring QED’s innovations reach opticians and eyewear professionals across the globe.
Jonah Toulch – Co-Founder, Optometrist, VP of Operations
A third-generation optometrist at Harry Toulch Optometrists in Montreal, Jonah bridges clinical experience with creative innovation. He oversees operations and brand development, ensuring that QED’s products not only meet professional standards but also reflect the evolving needs of patients and eyewear consumers.
Patrick Sarguious –Co-Founder, Creative Director & Head of Operations
Together, the QED founding team has a proven track record of successfully bringing rimless eyewear technologies such as Try-Change and Interfaces to market. Their collaborative approach blends technical mastery with business acumen, ensuring QED’s products are not only innovative but commercially viable worldwide.
RECOGNITION ON THE GLOBAL STAGE
QED Eyewear launched at MIDO Milan in 2025 with a clear goal: to introduce our patented rimless system to the trade. Our live demonstrations drew significant attention and quickly established QED as a brand to watch among leading optical professionals.
A defining moment came later that year when model “Phi” was awarded the prestigious SILMO d’Or in Technological Innovation in Eyewear. This honor celebrated the simplicity, reversibility, and durability of the QED mounting system, confirming its place as a true breakthrough for the industry.
